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Over 2 million copies sold!

Used by thousands of companies and taught in hundreds of business schools!.

This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -The Economist

" Goal readers are now doing the best work of their lives." -Success Magazine

"A factory may be an unlikely setting for a novel, but the book has been wildly effective." -Tom Peters

350 pages, second revised edition, 1992

ISBN No/Item Code: 9780884271789